and then one day it dawned on me. Every proposal I wrote was essentially the same as the last with the exception of how it related to the client. Why was I spending so much time writing and writing to customize each proposal for each client and freely giving away all my ideas? When in fact each proposal was the similar, especially the basic structure of what is included. Can you relate?
Over the years as my business grew and I started working with more and more types of businesses I saw more and more entrepreneurs struggle with this. They would spend hours writing proposals, jotting down all their ideas and giving them away for free and making it hard to for prospects to buy. Too many entrepreneurs struggled to sell their services because they were trying to be everything to everyone. They made it hard for prospects to buy and at the end of the day, people love to buy but hate being sold. Think about the last time you had something you wanted to buy and it wasn’t easy. It’s frustrating. It’s our job as serviced based entrepreneurs to make it easy for our prospects to buy from us.
Coaches, social media managers, web designers, content creators, writers, lawyers, financial service providers, bookkeepers, IT pros, the list goes on and on.
If you sell a service then keep reading this because you are about to take the first step in making buying from you a breeze, eliminating proposal writing hell (who likes writing proposals anyway), and simplifying your business so that it is easier to scale and grow. Are you ready to make it easy for prospects to buy from you?